Days on Market

The New Western Team


Days on Market (DOM) refers to the number of days a property has been listed for sale before it is sold or taken off the market. It is a crucial metric for real estate investors as it provides insights into market demand and property pricing. By analyzing the DOM, investors can gauge the competitiveness of a particular market, identify trends, and make informed decisions regarding buying or selling properties.


Days on Market: Practical Example

Let’s imagine John, an experienced real estate investor, who is looking to sell one of his investment properties. He wants to understand the concept of “Days on Market” to gauge the average time it takes for properties similar to his to sell in the current market.

John begins his research by analyzing the local real estate market trends and recent sales data. He notices that similar properties in his area have been selling relatively quickly, with an average “Days on Market” of around 30 days. This information gives him an idea of how long he can expect his property to be listed before finding a buyer.

As John prepares to list his property, he decides to price it competitively based on the average “Days on Market” for similar properties. He understands that if he prices it too high, it may sit on the market for a longer time, potentially leading to a decrease in buyer interest. On the other hand, pricing it too low could result in a quick sale but at a lower profit margin.

Once his property is listed, John closely monitors the “Days on Market” metric. He knows that if his property remains unsold for an extended period, it may indicate that the price is too high or that there are other factors affecting its marketability. In such a scenario, he might consider adjusting the price or reassessing the property’s appeal to potential buyers.

One day, while discussing his selling strategy with a fellow investor, John mentions, “I’ve been tracking the ‘Days on Market’ for similar properties in our area. It helps me gauge how long it might take to sell my property and make informed pricing decisions.”

Intrigued by John’s approach, his colleague decides to research the concept of “Days on Market” further to gain a better understanding of the local real estate market dynamics.’

Remember, as a real estate investor, keeping an eye on the “Days on Market” metric can provide valuable insights into pricing strategies and market trends, helping you make informed decisions when buying or selling properties.


Q: What does “Days on Market” mean in real estate investing?
A: “Days on Market” refers to the number of days a property has been listed for sale before it is sold or taken off the market. It is a key metric used by real estate investors to gauge the desirability and marketability of a property.

Q: Why is “Days on Market” important for real estate investors?
A: Monitoring the “Days on Market” helps investors understand the demand and competitiveness of a particular market. A shorter duration typically indicates a more active market, while a longer duration may suggest a slower market or potential issues with the property.

Q: How can “Days on Market” impact real estate investment decisions?
A: Investors often consider the “Days on Market” when determining the potential profitability of a property. A property with a low number of days on the market may indicate high demand, allowing investors to negotiate a higher selling price or anticipate a quicker return on investment.

Q: What are the factors that influence “Days on Market”?
A: Several factors can affect the “Days on Market” for a property, including location, price, condition, marketing strategy, and overall market conditions. Desirable neighborhoods, competitive pricing, well-maintained properties, effective marketing, and a strong real estate market can all contribute to shorter days on the market.

Q: Are there any drawbacks to solely relying on “Days on Market” as an investment indicator?
A: While “Days on Market” is a valuable metric, it should not be the sole factor in making investment decisions. Other factors, such as rental potential, cash flow analysis, property appreciation, and local economic conditions, should also be taken into account to form a comprehensive investment strategy.

Q: How can investors find the “Days on Market” for a specific property?
A: Real estate investors can access “Days on Market” information through multiple sources, including local multiple listing services (MLS), real estate websites, or by working with a real estate agent who has access to such data. These platforms provide historical data on the duration of listings, helping investors analyze market trends.

Q: Is there an ideal “Days on Market” range for real estate investors?
A: The ideal “Days on Market” range varies depending on the location, property type, and market conditions. Generally, a shorter duration is preferred, indicating high demand and potential for faster returns. However, it is essential to consider the specific market dynamics and conduct thorough research before determining an ideal range for investment purposes.

Q: Can “Days on Market” be used to predict future market trends?
A: While “Days on Market” can provide insights into current market conditions, it is not a definitive predictor of future trends. Real estate markets are influenced by various factors, including economic conditions, interest rates, and government policies. Investors should consider multiple indicators and consult with market experts to make informed predictions about future market trends.