How to Market Your Rental Property

How to Market Your Rental Property


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Marketing your rental property effectively is crucial to finding the right tenants and maximizing your rental income. Here are 15 strategies to help you market your rental property successfully:

  1. Define your target audience
  2. Highlight the features of your rental property
  3. Take high-quality photos
  4. Write an effective rental listing
  5. Leverage rental websites and social media
  6. Utilize email marketing
  7. Use signage and flyers
  8. Offer incentives
  9. Attend local events
  10. Partner with local businesses
  11. Host an open house
  12. Provide excellent customer service
  13. Be transparent and clear
  14. Offer flexible lease terms
  15. Collect tenant reviews

We’re going to dive into each of these strategies, so you can better understand how to increase your chances of attracting the right tenants and filling your rental property quickly.


How to Market Your Rental Property

If you’re a landlord, one of your top priorities is to fill your rental property with tenants. However, finding tenants is not always an easy task. The good news is that there are several effective ways to market your rental property that can help you attract the right tenants. In this article, we’ll share some strategies that you can use to market your rental property and increase your chances of finding the right tenants.

1. Know Your Target Market

Before you start marketing your rental property, you need to identify your target market. Who is your ideal tenant? What are their demographics, interests, and needs? By understanding your target market, you can tailor your marketing strategies to appeal to them specifically.

Example: If your rental property is located near a university, your target audience may be students or faculty members. You need to decide which would be best for your property.

2. Set the Right Rent Price

Setting the right price for your rental property is critical to attract the right tenants and maximize your returns. Here are some tips to help you set the right price:

  1. Research the market: Research the local rental market to get an idea of the average rent in your area. You can do this by checking online rental listings or by talking to local property managers.
  2. Consider the features of your property: Take into account the size, condition, location, and amenities of your rental property. If your property has desirable features that are not available in other rentals in the area, you can justify charging a higher rent.
  3. Determine your costs: Calculate all your expenses, including mortgage payments, property taxes, insurance, maintenance costs, and management fees. This will help you determine the minimum amount of rent you need to charge to cover your costs.
  4. Factor in market demand: Consider the current demand for rental properties in your area. If the demand is high, you may be able to charge a higher rent. Conversely, if the demand is low, you may need to lower your rent to attract tenants.
  5. Be flexible: Consider offering incentives such as a move-in bonus or a free month’s rent to attract tenants. You can also offer a discount for long-term leases or if the tenant agrees to take care of minor repairs themselves.

By considering these factors, you can set a competitive and attractive price for your rental property that will appeal to potential tenants and maximize your returns.

3. Advertise on Rental Websites

There are several rental websites where you can advertise your rental property. Some of the most popular ones include Zillow, Trulia, and Craigslist. Make sure you include high-quality photos, a detailed description of the property, and all the necessary information such as rent price, move-in date, and contact information.

Statistic: Over 90% of renters start their search for rental properties online. (Source: RentPath)

4. Use Social Media

Social media is a powerful marketing tool that you can use to reach potential tenants. Create social media accounts for your rental property or your property management company and share high-quality photos and information about the property. You can also use social media to run targeted ads to reach your ideal tenant.

Which social media platforms you use will vary based on who you’re targeting. If you are in a college town looking to rent to students, you might want to look into Instagram and Tik Tok. Facebook might be better for families and older demographics.

5. Leverage Local Networks

Word-of-mouth marketing is still a highly effective way to find tenants. Leverage your local networks, such as friends, family, and colleagues, to spread the word about your rental property. 

Many landlords work with local real estate agents to help them find tenants. It’s always a good thing if you have a good relationship with the people showing renters around the area. Think outside of the box here and look to partner with any local business or organization that has frequent contact with people looking to rent.

Example: You could partner with a local moving company and offer a discount on moving services for tenants who sign a lease with you. This can help make the moving process easier for potential renters and make your property more appealing.

6. Highlight Unique Features

What makes your rental property unique? Is it the location, the amenities, or the design? Make sure you highlight these unique features in your marketing materials to help your property stand out from the competition. This needs to be done both visually with good images, and in the copy of the property descriptions. 

Another great way to showcase the best features of your rental property is to make short videos showing them. You can usually upload these to the major property rental platforms. This can also be a great addition to any social media you do.

7. Provide Virtual Tours

In today’s digital age, many potential tenants prefer to see a property virtually before scheduling an in-person tour. Consider creating a virtual tour of your rental property and sharing it on rental websites and social media.

Here are some tips on how to provide virtual tours for your rental property:

  1. Use Video Tours: One of the most effective ways to provide virtual tours of your rental property is by creating video tours. You can use a smartphone or a camera to record a video walkthrough of your property, highlighting its best features and amenities. Make sure the video is clear, well-lit, and shows the property from different angles.
  2. Utilize 3D Virtual Tours: Another option is to use 3D virtual tours. This technology allows potential tenants to navigate through your property as if they were there in person. 3D virtual tours provide a more immersive experience, allowing potential tenants to see the property from all angles, including the layout and spatial relationships between rooms.
  3. Live Video Tours: You can also provide live video tours of your rental property through video conferencing apps such as Zoom, FaceTime, or Skype. This allows potential tenants to ask questions in real-time and get a better sense of the property’s layout and condition.
  4. Add Virtual Staging: Another option is to add virtual staging to your virtual tour. Virtual staging involves digitally adding furniture, decorations, and other items to an empty property to give potential tenants a better idea of how the space can be utilized.
  5. Hire a Professional: If you don’t feel comfortable creating virtual tours yourself, consider hiring a professional photographer or videographer who specializes in real estate. They can help you create high-quality virtual tours that showcase your property in the best possible light.

8. Offer Incentives

Offering incentives can help attract tenants and set your property apart from the competition. Consider offering a move-in special, such as a discount on the first month’s rent or free utilities for the first few months.

You could offer these or other incentives for tenants who sign a lease within a certain timeframe. This can incentivize potential renters to act quickly and commit to your property.

9. Respond Promptly

When potential tenants contact you about your rental property, make sure you respond promptly. This shows that you’re responsive and responsible, which can help build trust and credibility with potential tenants. You only get one chance to make a good first impression. Oftentimes in today’s world, that happens digitally. If you need more time to fully answer a question, respond first with a brief message letting them know you received their inquiry, and that you will get back to them with a more complete response.

10. Show Your Property in Its Best Light with Quality Photos

Make sure your rental property is clean and well-maintained before showing it to potential tenants. A well-maintained property is more likely to attract tenants and command a higher rent price.

Using high-quality photos is crucial when marketing your rental property because they can make a significant impact on the first impression of potential tenants. A good image can grab a potential tenant’s attention and make your listing stand out among the sea of rental properties online. When people are scrolling through rental listings, they are more likely to click on a property with high-quality photos. The opposite can be true to your detriment. Poor quality or low-resolution photos can give the impression that the property is not well-maintained or cared for.

11. Use Professional Signage

If your rental property is located in a high-traffic area, consider using professional signage to advertise it. Make sure the signage is clear, concise, and includes all the necessary information such as rent price and contact information. This is another case of making a good first impression. When you drive around, take note of the signs that are easier to see and read. Usually this means that they’re larger in size and font, have good contrast between the text and background, and are place in a spot that is easily visible from the road from multiple angles.

12. Allow Pets

This one is not for everyone. But allowing pets can help you attract a wider pool of potential tenants. Many renters have pets and are willing to pay more for a pet-friendly rental property. This is another way you can potentially charge more for people with fur-babies, whatever kind of pet they have. You just need to make sure that you have proper pet policies in place. You also might want to consider a pet-specific deposit. This allows people to have their pets while also providing you financial assurance if that pet causes damage to your property.

13. Be Transparent

Be transparent with potential tenants about all the details related to your rental property, such as any fees, rules, and regulations. This helps build trust with potential tenants and reduces the risk of misunderstandings or disputes down the line.

Example: You could provide a clear breakdown of any fees or charges associated with your rental property to avoid any confusion or misunderstandings. This can help set clear expectations and prevent any surprises down the line.

14. Offer Flexible Lease Terms

Offering flexible lease terms, such as month-to-month or short-term leases, can help attract tenants who may not be looking for a long-term commitment. This can also help you avoid vacancies and maximize your rental income.

Example: You could offer a month-to-month lease option for tenants who may not be looking for a long-term commitment. This can help make your property more accessible to a wider range of renters, and potentially even allow you to charge more per month. You need to make sure that the higher rent can offset any potential vacancy issues potentially caused by more flexible leases.

15. Collect Tenant Reviews

Collecting reviews from your tenants can help you improve your rental property and attract new tenants. Encourage your tenants to leave honest reviews on rental websites or social media, and use this feedback to make necessary improvements to your property. The easier you can make it for them, the better. Email or text the link to where you want the tenant to leave a review.

Statistic: Over 80% of renters say that reviews and ratings are important when searching for a rental property. (Source: survey conducted by Buildium in 2019)

Marketing your rental property effectively in multiple ways is crucial to finding the right tenants and maximizing your rental income. It’s important to focus on the marketing channels that best reach the type of renter you want in your house. By following the strategies outlined in this article, you can increase your chances of attracting the right tenants and filling your rental property quickly.



  1. Do I need to hire a professional photographer to take photos of my rental property?
    While it’s not necessary, hiring a professional photographer can help you showcase your property in the best possible light and attract more tenants.
  2. How long does it typically take to find a tenant for my rental property?
    This can vary depending on several factors such as location, rent price, and demand. However, by using effective marketing strategies, you can increase your chances of finding a tenant quickly.
  3. Should I offer furnished or unfurnished rental properties?
    This depends on your target market and the demand in your area. Conduct market research to determine what type of rental property is in demand in your area.
  4. Can I charge a higher rent price for a pet-friendly rental property?
    Yes, many renters are willing to pay more for a pet-friendly rental property.
  5. How often should I conduct maintenance on my rental property?
    Regular maintenance is important to keep your rental property in good condition and avoid any potential issues down the line. Consider conducting maintenance at least once a year, or as needed based on the condition of your property.

Disclaimer: The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only.